Orangina Deployed Genie-Infused Cans to Get People to Shake Them

An exercise in wishful thinking?

Orangina wants to grant you a wish. Orangina

To get the most out of your Orangina, it’s critical to shake it so the pulp mixes with all the fizzy juice. This is counterintuitive behavior; every other carbonated drink on the market has trained us never to shake the can … unless you want it to explode down the front of your shirt.

@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.