Cannes Lions

Could Meditation Be the Key to Unlocking Brilliant Creative Ideas?

'I thought meditation was bullshit'

On the Terrace at the Lions, a group of like-minded thinkers gathered to get raw about why meditation can be a balm to modern demands.Marian Brannelly
Headshot of Angela Natividad
By Angela Natividad

June 21, 2018

Cannes, FRANCE—Many people have heard about the scientific benefits of meditation, but the practice often gets written off as something that’s granola and fringy—especially among type-A high-performers.

Headshot of Angela Natividad

Angela Natividad

Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.

Recommended videos
Related Articles

Creativity

‘We’re the Superhumans’ Wins Film Grand Prix at Cannes to Massive Applause

By Angela Natividad

Creativity

What’s Next for Louise Delage, Instagram’s Most Fascinating Fraud

By Angela Natividad

Creativity

Who Are the Leopard Ladies? A Closer Look at the Mysterious Cannes Celebs on a Tragic Anniversary

By Angela Natividad

Creativity

KFC’s Hilariously Sad Radio Ads Just Won a Grand Prix at Cannes

By Angela Natividad

Microlearning
View All


The Power of Advertising on the Second Screen


Understanding How Social Values Can Help Brands Build Trust and Make Connections


Mastering the Art and Science of Subscriber Care


How Publisher Audits Reduce Fraud Risk and Improve ROI

You Might Like


Busting the Myth of “Too Hard” in Advertising

By Oz Etzioni, CEO, Clinch


Want Addressability? Choose Mobile, Not CTV

By Krista Thomas, SVP and Global Head of Marketing, InMobi


These Are the Social Channels That Delivered the Best ROAS Last Year

By Smartly.io


Navigating the Fragmented Identity Landscape in 2022

By Julian Baring, Regional President - Americas, Adform