One French Supermarket Chain Uses Black Markets to Highlight the Absurdity of EU Food Regulations

Carrefour's rogue attempt results in actual, ratified change

The stunt changed actually helped change regulations. Carrefour

It’s heartwarming when a brand uses its scale in the interest of the public good. It’s better still when its impact is so massive it changes harmful laws.

@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.