The Future of Esports and the Implications for Advertising and Sports as We Know It

Activision Blizzard Leagues discusses the state of the industry

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CANNES, France—Overwatch League commissioner Nate Nanzer, Activision Blizzard Esports Leagues CMO Daniel Cherry III and David “Nomy” Ramirez, pro gamer on the Overwatch League’s San Francisco Shock team, spoke today in the brand’s cabana about esports, Overwatch and the implications for advertising, women in gaming and the evolution of sports as we know it.

“Esports is a nice term, but it’s an industry term. We want to move beyond that,” Cherry said. That direction is “competitive entertainment—real-time and high energy, unlike baseball, which is a nice bang for your buck but takes four hours.”




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