Schweppes Brazil Made a Dress That Measures How Often Women Get Groped

In less than 4 hours, 3 women were touched 157 times

We’re a far cry from weird sexual innuendos now, Schweppes! The brand tapped Ogilvy Brazil to create something it calls the “Dress for Respect.” More than just an awkward pun, the dress is outfitted with sensors that gauge how often in an evening a woman gets inappropriately touched.