Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
CANNES, France—The King’s in town … and last year’s Marketer of the Year is still a big draw. The line to hear from his minions stretched literally up a flight of stairs and around several corners. Is that really how much we love Whoppers, or have we all been successfully hacked?
Fernando Machado, global chief marketing officer of Burger King, hit the stage at the Lions to address that very question, along with David Miami’s associate creative directors, Juan Javier Peña and Ricardo Casal.
Hackvertising
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in