David Shing Why the Most Important Word in 2017 Will Be ‘Experience’ The new year always brings promise and hope with a big dash of anxiety, and my anticipation for a sneak peek at the "new" in Las Vegas for CES is usually a mix of those three feelings. What Chatbots Are Teaching Us About the Future of Marketing Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers. On the Eve of Cannes Lions, Let’s Abolish the Marketer vs. Consumer Trend We are the marketers and the advertisers. And despite all of our hard work, we have become the enemy. David Shing Getty Images We’re Finally on the Eve of the Virtual Reality Era, and Here’s Why That Scares Marketers No single descriptor can consistently apply to the living, breathing and evolving South by Southwest Interactive Festival—except that it is as weird as Austin itself.