Here’s What Makes Emerging Mobile Markets Different

If you’re looking to find growth opportunities for mobile advertising, your focus should be on emerging market countries. Nations like India, Indonesia, Brazil and Mexico—where there is high gross domestic […]

What Location Intelligence Can Tell You During Movie Awards Season

With awards season in full swing, movie lovers are flocking to cinemas to catch the performances that could bring home a statuette. But what are they doing when they’re not […]

How Bad Data Can Blindside Your Marketing Analytics

Big data, in and of itself, is nothing special. Everyone and anyone can collect and aggregate data. But that doesn’t mean it’s providing value. The challenge is twofold: first, ensuring […]

This Is How Brands Find NFL Players Who Share Their Interests

For brands looking to take advantage of the NFL’s sponsorship opportunities, the varied and colorful off-the-field interests and talents of NFL players may be just as important.

Give the People What They Want: Building a Better Mobile Ad

It’s pretty clear that people want good mobile experiences.

The CMO in a State of Perpetual Evolution

With business models all evolving in real time, CMOs have lots more to worry about than what commercial’s running on this year’s Big Game broadcast.

How to Apply a Left-Brained Approach to Your Team’s Right-Brained Projects

Successful collaboration, unsurprisingly, requires both sides to work together, so that originality and imagination are enhanced by structure and process.

Do You Have the Habits of a Highly Successful Marketer?

The most common practices of top-performing marketers.

What 8 Brand Storytellers Have to Say About the Content People Want to See

At its core, all marketing is storytelling. But new digital platforms—from video to Snapchat to VR—are providing brands with more powerful tools to build compelling narratives that engage and delight consumers.

Consumers Are More Connected Than Ever, but Brands Still Struggle to Meet Their Needs

Many marketers are wary of using customer data due to privacy restrictions, but this is a mistake. Today's connected customers expect brands to leverage their data in order to deliver intelligent, unique journeys that cater to specific needs. The marketers who power personalization with data are seeing success.