Reddit reached its first ever global enterprise partnership agreement, with IPG Mediabrands.
The companies said the partnership—which will be led by Reddit’s global agency development team—will benefit clients of Mediabrands agencies and help Reddit to bolster its global advertising business.
Reddit reached its first ever enterprise partnership agreement last March, inking a pact with Omnicom Media Group, and independent performance marketing firm Tinuiti became Reddit’s first independent agency partner in February.
Several Mediabrands clients already have global relationships with Reddit, and the partnership will enable them to work with the platform’s community, local sales and marketing teams, as well as give them access to a trending insights dashboard tailored specifically to their needs.
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