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IPG’s Mediabrands Content Studio (MBCS) has named Alfonso Marian its new chief executive and head creative. Marian comes from Ogilvy, where he was chairman of Ogilvy Spain and co-chief creative officer of Ogilvy New York.
The company’s move and the leadership changes come as its parent company, IPG, is broadening the size and scope of its content offerings, including more access to addressability, media platform creativity and greater connections to the creator economy. IPG Mediabrands launched the studio in 2020 with a presence in 12 markets.
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