Measurement

Discovery, OMG Set Measurement Trials With Comscore and VideoAmp

State Farm, AT&T among five advertisers in alternative currency test ahead of upfront

Discovery's first measurements trials are with Comscore and VideoAmp, but the company also expects to partner with iSpot.tv down the road.Getty Images; Comscore; Discovery Inc.; VideoAmp
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By Jason Lynch

February 23, 2022

Discovery is the latest media company to publicly test alternative measurement currencies to Nielsen as the industry works to overhaul its ratings metrics and more accurately represent a cross-platform audience.

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Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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