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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Sports Marketing

MLB Goes the Distance With Field of Dreams Game Initiatives on Twitch, Minecraft

The league will host a watch party on the streaming platform as the White Sox host the Yankees in Iowa

The watch party on Twitch is being crafted as a second- or third-screen experience for younger audiencesMajor League Baseball/Twitch
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By David Cohen

 

 

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Major League Baseball built it, and Thursday night, the New York Yankees, Chicago White Sox and roughly 8,000 fans will come to the Field of Dreams site in Dyersville, Iowa, for the first MLB game to take place in that state.

For those not among the lucky 8,000, the league will ease your pain with a watch party on its official Twitch channel, as well as a Home Run Derby in Minecraft.

The watch party on Twitch

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David Cohen

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  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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