Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
How do you send a message to avid gamers—of all generations—that your movie isn’t just a spoof of their favorite genres, but is in fact a celebration of them?
That was the assignment given to Los Angeles agency Petrol by the marketing team behind 20th Century Studios’ upcoming movie, Free Guy. The theatrical release stars Ryan Reynolds as a character in an open-world video game who becomes self-aware shortly before the game is slated for cancellation.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in