Ahead of the All-Star Game, MLB Goes on a Shohei Ohtani Marketing Blitz

A new ad spot centers around the global superstar

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

If you’ve kept tabs on the 2021 Major League Baseball season, you are familiar with the unparalleled success that Los Angeles Angels All-Star Shohei Ohtani is enjoying this year. And even if you aren’t an everyday baseball enthusiast, his track record on the diamond this season has been undeniable. He’s a two-way player leading the league in home runs and sports a sparkling 3.31 ERA as a pitcher—there hasn’t been a player like him since Babe Ruth.

That’s why a new MLB spot ahead of the All-Star Game is dedicated to Ohtani.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in