Max Simpson is a freelance writer for Adweek reporting on brand campaigns, experiential activations and sports marketing strategies. Max has published content with The Sponsorship Space and Front Office Sports with particular emphasis on soccer and conceptual-exploration analysis. He holds a Sports & Media Studies degree from Arizona State University's W.P. Carey School of Business and is currently enrolled in Ohio University's Professional Master of Sports Administration program.
A new ad spot centers around the global superstar.
Student-athletes are more likely to cash in with local companies.
The new top marketing exec previously led Buffalo Wild Wings and Arby's.
Agency Episode Four helped create the tournament's custom viral prize.
The team quickly sold out of the special edition jerseys and hats.