Max Simpson
Max Simpson is a freelance writer for Adweek reporting on brand campaigns, experiential activations and sports marketing strategies. Max has published content with The Sponsorship Space and Front Office Sports with particular emphasis on soccer and conceptual-exploration analysis. He holds a Sports & Media Studies degree from Arizona State University's W.P. Carey School of Business and is currently enrolled in Ohio University's Professional Master of Sports Administration program.
Ahead of the All-Star Game, MLB Goes on a Shohei Ohtani Marketing Blitz
A new ad spot centers around the global superstar.
The NCAA’s NIL Policy Updates Create New Opportunities for Local Brands
Student-athletes are more likely to cash in with local companies.
Walk-On’s Sports Bistreaux Hires Luke DeRouen as CMO to Fuel Expansion Plans
The new top marketing exec previously led Buffalo Wild Wings and Arby's.
How Charles Schwab Used Data to Discover Golf Fans Love Muscle Cars
Agency Episode Four helped create the tournament's custom viral prize.
How the Marlins and Nike Tapped Into Local Culture to Design These Wildly Popular City Connect Uniforms
The team quickly sold out of the special edition jerseys and hats.