Portrait of Max Simpson

Max Simpson

Max Simpson is a freelance writer for Adweek reporting on brand campaigns, experiential activations and sports marketing strategies. Max has published content with The Sponsorship Space and Front Office Sports with particular emphasis on soccer and conceptual-exploration analysis. He holds a Sports & Media Studies degree from Arizona State University's W.P. Carey School of Business and is currently enrolled in Ohio University's Professional Master of Sports Administration program.

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Ahead of the All-Star Game, MLB Goes on a Shohei Ohtani Marketing Blitz

Sports Marketing

A new ad spot centers around the global superstar.

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The NCAA’s NIL Policy Updates Create New Opportunities for Local Brands

Sports Marketing

Student-athletes are more likely to cash in with local companies.

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Walk-On’s Sports Bistreaux Hires Luke DeRouen as CMO to Fuel Expansion Plans

Sports Marketing

The new top marketing exec previously led Buffalo Wild Wings and Arby's.

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How Charles Schwab Used Data to Discover Golf Fans Love Muscle Cars

Sports Marketing

Agency Episode Four helped create the tournament's custom viral prize.

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