Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
The coronavirus pandemic caused Major League Baseball games to be put on hold, and sports-starved fans flocked to the MLB The Show Players League, as MLB said there were over 32 million video views of related streams and content across the league’s and its teams’ social and owned-and-operated platforms.
Select games from the final 10 days of the tournament—organized by MLB, the Major League Baseball Players Association and Sony Interactive Entertainment—made it to the television screen, as well, as matchups were aired by networks including ESPN, ESPN2, FS1 and MLB Network.
The

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in