A Look at Who Is and Isn’t Ready for the End of the Programmatic ID Era

Not even the duopoly will see the upcoming changes unscathed

the google chrome logo
If Chrome moves forward with block third-party cookies, there will be quite a lot of changes coming to programmatic advertising. Getty Images

With Google considering following Apple in blocking third-party cookie targeting in its Chrome browser, digital marketing seems on the verge of a seismic shift.

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@mediabear34 Rob Webster is the co-founder of Canton.