Thanks to Privacy Concerns, Google Is Caught Between a Rock and a Hard Place

The biggest company in media is on the precipice of decisions that could make or break its fate in its current guise


Google’s trapped.

The search giant finds itself faced with mounting calls to better protect users’ data. But by doing ‘the right thing’—placating those privacy concerns—it could expose itself to similarly vociferous calls for it to be broken up under antitrust rules.

One half of the digital duopoly has to choose whether it wants to cut off its hand or chop off its leg in order to survive. No matter which path Google goes down, it comes out different, if not weaker than when it started.

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