The Future of Identity

Google Mulls Third-Party Ad-Targeting Restrictions

Experts warn of sweeping changes in Google Chrome and Marketing Platform

Google's internal debates could result in targeting restrictions at the browser level. Getty Images
By Ronan Shields

March 22, 2019

Amid heightened public concern over data privacy, Google is contemplating a number of changes to its consumer- and advertiser-facing tools, with potential changes that could have far-reaching implications for how online media is monetized.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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