Amid heightened public concern over data privacy, Google is contemplating a number of changes to its consumer- and advertiser-facing tools, with potential changes that could have far-reaching implications for how online media is monetized.
A number of different working groups across the organization have been tasked in recent months with exploring how advertising will evolve within Google’s industry-leading web browser, Chrome, as well as the ubiquitous Google Marketing Platform, sources with direct knowledge told Adweek.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in