Google Mulls Third-Party Ad-Targeting Restrictions

Experts warn of sweeping changes in Google Chrome and Marketing Platform


Amid heightened public concern over data privacy, Google is contemplating a number of changes to its consumer- and advertiser-facing tools, with potential changes that could have far-reaching implications for how online media is monetized.

A number of different working groups across the organization have been tasked in recent months with exploring how advertising will evolve within Google’s industry-leading web browser, Chrome, as well as the ubiquitous Google Marketing Platform, sources with direct knowledge told Adweek.

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