Why Do Advertisers Keep Spending More and More With the Walled Gardens?

For one, name recognition is a factor

The latest IAB ad spend figures came out earlier this week, painting a pretty rosy picture. Top-line numbers appear to show times are good: U.S. digital advertising revenues rose 22 percent year over year to $26.2 billion in the third quarter of 2018, according to the latest numbers from the trade body, compiled by PwC, with total spend throughout the first three quarters of last year totaling $75.8 billion.