Magazine

Consumers Are Coming for Their Data, and Some Companies Are Giving Them Control

Letting users decide how their information is used and monetized

data-control-content-2018 — Consumers are increasingly looking for new ways to control how companies can use their data.Getty Images

November 25, 2018

Ask any marketer about data and watch how fast they salivate. However marketers collect data—either directly from consumers or purchased through data miners—the advertising industry just can’t get enough of those bits of bytes. Otherwise, how would they sell their wares?

Kelsey Sutton

@kelseymsutton
kelsey.sutton@adweek.com

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

Magazine

Consumers Are Coming for Their Data, and Some Companies Are Giving Them Control

Letting users decide how their information is used and monetized

Kelsey Sutton

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