Why China Is a Viable and Enticing Option for Marketers

Speed, scale and convenience are hallmarks of the world’s biggest market

various items like charts and graphs and wheels on the Chinese flag
There's an almost totally untapped market in China for U.S. marketers. Getty Images

China, the biggest market in the world, continues to attract the attention of so many companies—trade wars be damned.

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@colinkinsella Colin Kinsella is CEO North America of Havas Media Group and a member of the Adweek Advisory Board.