Here’s Why U.S. Ad-Tech Leaders Are Often Unsuccessful in China

It's hard for them to break through and stand out

On the left there are five Chinese flags; on the right there is a man with a net and it appears that he is trying to catch the flags
U.S. tech and ad-tech companies often struggle to land business in China. Photo Illustration: Amber McAden; Source: Getty Images

For many U.S. companies, especially Silicon Valley tech firms, China is like the popular kid at school. You so badly want to be its best friend, but yet it remains unattainable. With a population of over 1.4 billion, combined with its recent economic growth and approximately more than 1 billion smartphone users, China is a tempting market for Western companies.

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Jessie Yang is the senior vice president and general manager of InMobi Greater China.