Here's Why U.S. Ad-Tech Leaders Are Often Unsuccessful in China

It's hard for them to break through and stand out

For many U.S. companies, especially Silicon Valley tech firms, China is like the popular kid at school. You so badly want to be its best friend, but yet it remains unattainable. With a population of over 1.4 billion, combined with its recent economic growth and approximately more than 1 billion smartphone users, China is a tempting market for Western companies.