Jessie Yang

Jessie Yang

Opinion Contributor
Jessie Yang is the senior vice president and general manager of InMobi Greater China. She looks after the overall strategy and execution of InMobi business in the region and has built InMobi into one of the largest mobile ad platforms in China.

Here’s Why U.S. Ad-Tech Leaders Are Often Unsuccessful in China

It's hard for them to break through and stand out.