The current tariff war between China and the U.S. has put the marketing industry in uncharted—if not unprecedented—waters. No one in our industry has ever had to navigate around a full-fledged trade war before. No longer something in the abstract that we all read about in textbooks, the exchange of tariffs that the Trump administration ignited has created a kind of disruption that marketers have not had to face in generations.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.