Preparing Your Brand to Accommodate a Growing Chinese Consumer Base

They can help boost the U.S. economy with their spending

Against a green background; A man in a suit is seen playing tug-a-war with a massive hand; The massive hand has a red sleeve with the Chinese flag on the wrist
Brands need to be better about how they approach Chinese consumers on both a global and national scale. Getty Images

The Chinese are coming, they’re spending, and they will reshape America’s economy.

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Jenny Tan is the director of sales of Hamazaki Wong Marketing Group.
Sonny Wong is the creative director and president of Hamazaki Wong Marketing Group.