Voice

Preparing Your Brand to Accommodate a Growing Chinese Consumer Base

They can help boost the U.S. economy with their spending

Against a green background; A man in a suit is seen playing tug-a-war with a massive hand; The massive hand has a red sleeve with the Chinese flag on the wrist — Brands need to be better about how they approach Chinese consumers on both a global and national scale.Getty Images

By Jenny Tan & Sonny Wong

May 15, 2019

The Chinese are coming, they’re spending, and they will reshape America’s economy.

Jenny Tan

Jenny Tan is the director of sales of Hamazaki Wong Marketing Group.

Sonny Wong

Sonny Wong is the creative director and president of Hamazaki Wong Marketing Group.

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