Preparing Your Brand to Accommodate a Growing Chinese Consumer Base

They can help boost the U.S. economy with their spending

Against a green background; A man in a suit is seen playing tug-a-war with a massive hand; The massive hand has a red sleeve with the Chinese flag on the wrist
Brands need to be better about how they approach Chinese consumers on both a global and national scale. Getty Images

The Chinese are coming, they’re spending, and they will reshape America’s economy.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Jenny Tan is the director of sales of Hamazaki Wong Marketing Group.
Sonny Wong is the creative director and president of Hamazaki Wong Marketing Group.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}