Two Major League Baseball clubs that are exceeding preseason expectations are also making inroads on the social side, as social marketing firm Unmetric found that the Seattle Mariners posted the highest growth on Facebook and Twitter in June, while the Atlanta Braves did so on Instagram.
Preseason favorites, meanwhile, ruled engagement in June, as the Chicago Cubs led on Facebook while the New York Yankees paced Twitter and Instagram.
Unmetric examined its cross-channel reports for all 30 MLB clubs from June 1 through 30, and it also found that:
- The Yankees maintained their hold on the largest audience size across the three social networks.
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