Twitter Gets Into the MLB Livestreaming Ballgame for 2018

The social network will simulcast one weekday afternoon clash each week

MLB will make real-time game highlights available via @MLB on Twitter
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Major League Baseball’s package of 25 weekday-afternoon games available exclusively via Facebook Watch starts Wednesday afternoon (weather permitting, as always) with the Philadelphia Phillies visiting the New York Mets (1:10 p.m. ET), and Twitter gets its turn to toe the MLB rubber Thursday.

The Texas Rangers at the Oakland Athletics at 3:35 p.m. ET Thursday will be the first game of a renewed partnership between Twitter and the league, which will include one livestreamed weekday day game per week throughout the 2018 season.

Twitter’s livestreams will be simulcasts of participating teams’ local television broadcasts, while the Facebook Watch games are available exclusively on that platform and will be produced by MLB Network specifically for Facebook Watch, with in-game production elements added to take advantage of the social network’s interactive capabilities.

The weekly Twitter MLB games will be available free-of-charge to logged-in and logged-out users in the U.S. via live.twitter.com/MLB and @MLB. Twitter said it will offer advertising packages for the games.

MLB livestreamed several games on Twitter last season, starting out on Friday nights and moving to Tuesday nights during the middle of the season when a 20-game Facebook Live package took over the Friday-night slot.

As part of their partnership, MLB will make real-time game highlights available via @MLB on Twitter throughout the 2018 season, with Spanish-language highlights to be shared via @LasMayores.

The first four games on Twitter’s slate are (all times ET):

  • Thursday, April 5, Rangers at A’s, 3:35 p.m.
  • Tuesday, April 10, Tampa Bay Rays at Chicago White Sox, 2:10 p.m.
  • Thursday, April 19, Houston Astros at Seattle Mariners, 3:40 p.m.
  • Wednesday, April 25, Los Angeles Angels at Astros, 2:10 p.m.