Success on the field translated into success on Facebook, Twitter and Instagram in social marketing firm Unmetric’s analysis of Major League Baseball teams across those three social networks in April.
The Houston Astros posted the most growth on Facebook, while the Los Angeles Angels did so on Twitter and Instagram.
The Chicago Cubs had the most engagement on Facebook during the season’s inaugural month, while the Cleveland Indians topped Twitter and Instagram was led by the New York Yankees.
Unmetric examined its cross-channel reports for all 30 MLB clubs from April 1 through 30, and it also found that:
- The Yankees maintained their hold on largest audience size across all three social networks.
- The Los Angeles Dodgers were the most prolific Facebook posters, while the Boston Red Sox hammered away at Twitter and the Oakland Athletics were behind the most Instagram posts for the month.
- The Cubs tallied the most Facebook likes and comments for April, while the Yankees were tops on Twitter in both categories and Instagram was paced by the Dodgers, also in both categories.