Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
A decade ago, Darren Meenan was screen-printing T-shirts in his parents’ basement. The die-hard Mets fan didn’t plan to turn his passion for The Amazins into a business. But 10 seasons later, his The 7 Line, named for the subway line that takes fans to the Queens neighborhood that is home to the Mets, has partnerships with manufacturers New Era and Majestic and a licensing deal with the MLB.
“Major League Baseball took a huge gamble on us,” Meenan told us recently in his office in Hauppauge, New York, which is also home to a warehouse and podcasting studio, a long way from his parents’ basement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in