The NFL Extends Its Facebook Watch Partnership

The multiyear pact covers game recaps and other content

The National Football League extended its partnership with Facebook to provide content for the social network’s Facebook Watch video destination.

The league and Facebook initially partnered up in September 2017 with a multiyear global pact covering NFL Game Recaps from all 256 regular-season games and postseason clashes, as well as existing NFL Films franchises including NFL Turning Point and Sound FX.

Under the multiyear extension, which was revealed Thursday, Facebook Watch will continue to get recaps from all 256 regular-season games and postseason clashes, including the Super Bowl, as well as video highlights from events such as the Pro Bowl, the NFL Scouting Combine and the NFL Draft.

The league said more than 22 million people watched at least one minute of an installment of NFL Game Recaps on Facebook Watch in 2017 and 2018, with 28% of those views coming from outside of the U.S.




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