NFL, Snapchat Extension Includes Discover Content, More Live Stories
The National Football League created a LinkedIn job posting last month for a managing editor, Snapchat Discover, and more light was shed on this topic Tuesday.
The National Football League created a LinkedIn job posting last month for a managing editor, Snapchat Discover, and more light was shed on this topic today.
The league and the messaging application announced a multiyear extension to their current strategic partnership, highlighted by the NFL becoming the first sports league with a presence on the Discover platform.
The NFL and Snapchat said in a release announcing the extension that NFL Media will program the Discover content, which will include headlines, “hot topics,” trends and behind-the-scenes videos.
The two parties added that more than 70 million Snapchat users viewed Live Stories related to NFL games and events during the league’s 2015 season.
Under
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in