Lexus Isn’t in This Year’s Super Bowl, but the Brand Released a Football Ad Anyway

4-minute spot spoofs 'roughing the passer' rule

Quarterback Matt Leinart tries out some new Lexus "technology." Lexus

Lexus is sitting out the Super Bowl this year but, ahead of the game, the brand is launching a four-minute football-themed ad touting some “new” safety features and technology for quarterbacks.

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@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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