The NFL Places Its Advertising Business in Review After 10 Years With Grey

Wieden + Kennedy, 72andSunny are reportedly competing for the account

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The National Football League is in the market for a new agency partner.

Just over a month after naming former Activision Blizzard top marketer and 2013 Adweek Brand Genius Tim Ellis as its new CMO, the NFL issued both an RFI and an RFP regarding its overall marketing business, according to several parties with direct knowledge of the matter.

Those sources told Adweek that the NFL reached out to an original group consisting of 12 agencies, which has since been cut to seven as part of a larger review managed by consultancy Roth Ryan Hayes.

The group reportedly included incumbent Grey as well as competitors such as Wieden + Kennedy, 72andSunny and Droga5.



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