Personal Fundraisers Are Coming to Instagram

A test began in Ireland, the UK and the US

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Instagram kicked off a test in Ireland, the U.K. and the U.S. Tuesday of enabling users to raise funds for personal causes.

Personal fundraisers have been available on Facebook since May 2017.

Since fundraising was added to Facebook’s platform in 2015, 45 million people have raised over $3 billion on Facebook and Instagram.

The Facebook-owned photo- and video-sharing network said over $65 million has been raised for Covid-19 and racial injustice fundraisers on Facebook and Instagram since January, with donations via Instagram doubling in the U.S.

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