Facebook’s Personal Fundraisers Feature Is Out of Beta

U.S. users 18 and older can now raise money in eight categories

The Personal Fundraisers feature Facebook introduced in beta in late March is now out of beta, meaning that all U.S. users 18 and older can try their hands at raising money via the social network.

Personal Fundraisers is launching with the same six categories that debuted with its beta launch:

  • Education: such as tuition, books or classroom supplies.
  • Medical: such as medical procedures, treatments or injuries.
  • Pet Medical: such as veterinary procedures, treatments or injuries.
  • Crisis Relief: such as public crises or natural disasters.
  • Personal Emergency: such as a house fire, theft or car accident.
  • Funeral and Loss: such as burial expenses or living costs after losing a loved one.

Two new categories have also been added:

  • Sports: such as equipment, competitions or team fees.
  • Community: such as neighborhood services, community improvements or environmental improvements.

U.S. users 18 and up can launch the feature by selecting Fundraisers from the menu icon on Facebook’s flagship mobile application or going to facebook.com/fundraisers on desktop.

Once there, they can choose to raise money for themselves, a friend or “someone or something not on Facebook.”

The final step is to give the fundraiser a title and a “compelling story.”

All Personal Fundraisers are subject to a 24-hour review period by Facebook, and the social network said it will collect a 6.9 percent plus $0.30 fee to cover “payment processing, fundraiser vetting and security and fraud protection.”

FBPersonalFundraiserIntroduction from SocialTimes on Vimeo.

FBPersonalFundraiserDemo from SocialTimes on Vimeo.

Facebook vice president of social good Naomi Gleit said in a Newsroom post announcing the launch:

We began testing Personal Fundraisers—a new product that allows people to raise money for a friend, themselves or a sick pet directly on Facebook—in March. Since then, we’ve been inspired by the response to create them and the support felt by those they benefit.

People can create a fundraiser to quickly raise money on Facebook and easily reach their friends in a few taps, without leaving Facebook, and they can share fundraisers to help build momentum. People can learn about the person who created the fundraiser and the person benefiting from the fundraiser, as well as see which friends have donated.

Sampling of Personal Fundraisers on Facebook by David Cohen on Scribd

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.