Kohl’s Invites Snapchatters to Go Window-Shopping

A pop-up event in New York goes nationwide via a portal lens

Retailer Kohl’s is hosting a holiday pop-up in New York this weekend, but Snapchat users nationwide will be able to experience it firsthand thanks to a portal lens.

The event will take place at 632 Broadway in Manhattan. There will be a closed event Nov. 6 for executive leadership, media and influencers, and the holiday pop-up will be open to the public Nov. 7 through 10, from 11 a.m. to 6 p.m. ET.

Guests attending the event will walk through a holiday window-shopping experience, New Gifts at Every Turn, featuring holiday collections from high-end brands and designers including Elizabeth and James, Jason Wu, Lauren Conrad, Vera Wang and Scott Living.

They will also be able to pose with an avatar of Wang in the Simply Vera shop via a marker tech lens.



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