6 Lessons Brands Can Learn From Lauren Conrad's Social Success

Her fans say positivity and relatability are key

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Lauren Conrad first gained fame as a reality star a decade ago on MTV's Laguna Beach and The Hills. Now, she's a bona fide media mogul, with multiple clothing lines, bestselling books and her own lifestyle brand. Conrad is also a force on social media, with millions of devoted followers. But she wasn't always the picture-perfect Instagram queen she is today.

In April 2012, Conrad had her first (and last) major social fail. As part of her "Crafty Creations" YouTube series, she slashed apart a series of classic books to create a "unique storage space."

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