6 Lessons Brands Can Learn From Lauren Conrad's Social Success

Her fans say positivity and relatability are key

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Lauren Conrad first gained fame as a reality star a decade ago on MTV's Laguna Beach and The Hills. Now, she's a bona fide media mogul, with multiple clothing lines, bestselling books and her own lifestyle brand. Conrad is also a force on social media, with millions of devoted followers. But she wasn't always the picture-perfect Instagram queen she is today.

In April 2012, Conrad had her first (and last) major social fail. As part of her "Crafty Creations" YouTube series, she slashed apart a series of classic books to create a "unique storage space."



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in