6 Lessons Brands Can Learn From Lauren Conrad's Social Success

Her fans say positivity and relatability are key

Lauren Conrad first gained fame as a reality star a decade ago on MTV's Laguna Beach and The Hills. Now, she's a bona fide media mogul, with multiple clothing lines, bestselling books and her own lifestyle brand. Conrad is also a force on social media, with millions of devoted followers. But she wasn't always the picture-perfect Instagram queen she is today.