Target Taught Fashion Designers That Plus Sizes Were a Profitable Idea

CMO Rick Gomez recalls the retailer had to nudge its partners

PALM SPRINGS, Calif.—Twenty years ago, Target turned heads in the fashion realm with a then-novel idea: approach high-end fashion designers and talk them into creating capsule collections that wouldn’t just sell exclusively on the big-box retailer’s racks, but also sell for reasonable prices.