FabFitFun Adds a Touch of Snapchat to Its Winter Box

Members can scan a Snapcode and share $10 discounts with their friends

The upcoming Winter Box from FabFitFun FabFitFun
Headshot of David Cohen

FabFitFun members who open the company’s Winter Box will be greeted by a Snapcode.

Members pay $49.99 per season to receive a box containing eight to 10 full-sized premium products in categories including beauty, fitness, wellness and home, valued at over $200.

The Snapcode in the Winter Box—which will ship in the coming weeks—unlocks an exclusive offer enabling Snapchatters to share $10 discounts with their friends on their first FabFitFun boxes.

This initiative marks the first time an offer code was made accessible via the messaging application’s augmented reality marker tech.

When Snapchatters who are also FabFitFun members open their Winter Boxes, they can scan the Snapcode, which prompts them to point their phone cameras at the art on the top or inside cover of the box.

Doing so activates the marker tech AR experience and unlocks a referral code, which can be shared with friends.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.