Gatorade Hopes Snapchatters Get a Kick Out of Its First-Ever AR Portal Lens

It is tied to the brand’s Every Day Is Your Day film, which inspires young female athletes to stick with sports

Gatorade teamed up with Snapchat on its first-ever augmented reality Portal lens tied to Every Day Is Your Day, the brand’s inspirational film, which stars soccer legend Mia Hamm and Mallory Pugh of the U.S. Women’s National Team.

Every Day Is Your Day is part of Gatorade’s Sisters in Sweat initiative, which aims to encourage young female athletes to keep playing sports and enjoy the long-term benefits, both on and off the field.

Gatorade said that by age 17, girls drop out of sports at 1.5

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