How the Dot-Com Bubble Shaped Today’s Super Bowl Ads

Opinion: Imagine what we’ll look back on in 20 years and cringe at

three different TV screens all with different images
The dot-com bubble of the early 2000s saw some interesting—and what now feel incredibly outdated—Super Bowl spots. Photo Illustration: Trent Joaquin; Sources: Getty Images, Microsoft, Reeses, Cheetos

Perhaps, nothing is more symbolic of American tradition and entertainment than the Super Bowl. In recent years, viewership of the Big Game has exceeded over 90 million viewers. As much as viewers anticipate the gridiron showdown, many tune in for the commercials. It is the mecca of advertising, where instead of waiting for commercials to be over, viewers eagerly tune in.

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Debika Sihi is an associate professor of business at Southwestern University and is a member of our Adweek Academic Council.
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