40 Years Bold

4 Decades of Trends, Issues and Players That Have Shaped Marketing and Media as We Know It

Adweek's 40 Years Bold issue

By Robert Klara

December 8, 2019

On a chilly night in November 1977, Time Inc. veteran Jack Thomas invited his old friend Pen Tudor out to dinner in New York. Thomas had a business venture he wanted to discuss. A Los Angeles-based publisher was looking to sell three regional trade papers aimed at ad executives: Advertising News of New York, Serving Advertising in the Midwest, and Media, Agencies, Clients.

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This story first appeared in the Dec. 9, 2019, issue of Adweek magazine. Click here to subscribe.

Robert Klara

Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.

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