Debika Sihi

Debika Sihi

Opinion Contributor
Debika Sihi is an assistant professor of business at Southwestern University. Her research explores technological innovations and disruptions in the field of marketing. She has published works in peer-reviewed marketing and business journals and teaches a variety of business courses, including classes on digital marketing and a capstone course with a focus on innovation in business.

Retailers Need to Learn How to Effectively Juggle In-Store and Online Shopping

They spread themselves too thin trying to cater to both simultaneously.