Debika Sihi Associate Professor of Business, Southwestern University Debika Sihi is an associate professor of business at Southwestern University. Her research explores technological innovations and disruptions in the field of marketing. She has published works in peer-reviewed marketing and business journals and teaches a variety of business courses, including classes on digital marketing and a capstone course with a focus on innovation in business. She is also a member of our Adweek Academic Council. The Big Game How the Dot-Com Bubble Shaped Today’s Super Bowl Ads The growth of the technology sector is reflected in these ads peppered throughout the more standard Super Bowl commercial lineup. Voice Retailers Need to Learn How to Effectively Juggle In-Store and Online Shopping They spread themselves too thin trying to cater to both simultaneously.