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Debika Sihi

  • Debika Sihi is an associate professor of business at Southwestern University. Her research explores technological innovations and disruptions in the field of marketing. She has published works in peer-reviewed marketing and business journals and teaches a variety of business courses, including classes on digital marketing and a capstone course with a focus on innovation in business. She is also a member of our Adweek Academic Council.


    This is a Profile

    TikTok Hashtag Challenges Could Be the Next Recruitment Power Tool

    Voice

    TikTok, the video sharing social network service, has experienced tremendous growth during the pandemic.

    This is a Profile

    How the Dot-Com Bubble Shaped Today’s Super Bowl Ads

    The Big Game

    The growth of the technology sector is reflected in these ads peppered throughout the more standard Super Bowl commercial lineup.

    This is a Profile

    Retailers Need to Learn How to Effectively Juggle In-Store and Online Shopping

    Voice

    They spread themselves too thin trying to cater to both simultaneously.