Portrait of Debika Sihi

Debika Sihi

Debika Sihi is an associate professor of business at Southwestern University. Her research explores technological innovations and disruptions in the field of marketing. She has published works in peer-reviewed marketing and business journals and teaches a variety of business courses, including classes on digital marketing and a capstone course with a focus on innovation in business. She is also a member of our Adweek Academic Council.

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The Power of Community Brands in Texas—During Crisis

Life After Lockdown

It’s time to fall in love with brands that delivered to their communities.

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TikTok Hashtag Challenges Could Be the Next Recruitment Power Tool

Voice

TikTok, the video sharing social network service, has experienced tremendous growth during the pandemic.

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How the Dot-Com Bubble Shaped Today’s Super Bowl Ads

The Big Game

The growth of the technology sector is reflected in these ads peppered throughout the more standard Super Bowl commercial lineup.

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Retailers Need to Learn How to Effectively Juggle In-Store and Online Shopping

Voice

They spread themselves too thin trying to cater to both simultaneously.