Facebook’s Camera Effects Platform Is Now Spark AR

Its closed beta-test on Instagram is being expanded

Goodbye, Camera Effects Platform. Hello, Spark AR Facebook

Facebook introduced its Camera Effects Platform at its F8 conference in April 2017 as a way to bring augmented reality to the cameras in people’s phones, rather than to separate devices, such as glasses.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.