How Streetwear Is Influencing a New Era of Luxury Fashion

Instagram is changing the industry

From Metro cards and newspapers to high fashion, Supreme is infiltrating many aspects of culture. Getty Images

Ever since Virgil Abloh, streetwear designer slash Kanye confidante, was appointed artistic director of Louis Vuitton in March, the fashion world can’t seem to stop talking about how the industry is being turned on its head. As graphic T-shirts are beginning to hold a higher value than Italian leather, the definition of “luxury” has become an elusive concept.

Jessica Sulima is an editorial intern at Adweek. She studies English at the University of Pennsylvania.