2K Sports Teams Up with Snapchat on Marker Lens for NBA 2K20 Debut

The game’s cover features Anthony Davis in his new Los Angeles Lakers jersey

The Los Angeles Lakers' Anthony Davis is on the game's cover 2K Sports/Snapchat

Game developer 2K Sports teamed up with Snapchat on a marker tech augmented reality lens to back its release of NBA 2K20 Friday.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.