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Dwyane Wade has spent much of this NBA season, his last in the league, exchanging jerseys with today’s top players. It’s created some touching moments with Wade’s longtime friends and rivals, and now Budweiser is putting an even more emotional spin on Wade’s gesture of respect and appreciation.
In a tear-jerking, 4-minute spot from agency VaynerMedia, Wade is visited by five people—some he knows well, several he doesn’t. Most don’t have jerseys to trade, but they do bring Wade garments with intense emotional significance.