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Most marketers would be over the moon if they got the chance to feature Serena Williams in an ad. Or LeBron James. Or Simone Biles. Or Odell Beckham Jr.
Then there’s Beats by Dre, whose newest spot from agency Zambezi is a mere 60 seconds long yet features all of the above, plus an additional 13 high-profile athletes.
Oh, and it’s directed by Hiro Murai, who helmed Childish Gambino’s incredible video for “This Is America.” Murai won a Grammy for that one, and, on a related note, do you know who has seven Grammys? Beck, whose previously unreleased track “Saw Lightning” is the soundtrack for this ad.
But packing a ton of celebs into an ad isn’t necessarily a formula that always begets quality.