Viber Lenses Powered by Snap Debut

Rakuten Viber reached a partnership with Snapchat’s parent

Social Media Week Europe gives you exclusive access to live discussions with social media and digital marketing experts in London, 7–8 Nov. Save 20% on your pass today (ends 3 Oct.).

Rakuten Viber reached a partnership with Snap Inc. to bring augmented reality lenses from Snapchat to its Viber calling and messaging application.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in